Episode #71 - From Idea to Income in Energetic Alignment

Anna Lozano hit every goal she set for Love Powered Co. before the company even launched.

Three goals, written down in 2016, when she and her co-founder were standing in a Pottery Barn fanning out affirmation cards for children, and people were staring at them without the faintest idea what "affirmation" meant. Which, in 2016, most of them didn't.

Goal one: exit. Goal two: be stocked across Indigo stores in Canada. Goal three: collaborate with Jillian Harris. She hit all three. She sold the company in 2022, on a high, fresh off a nine-month product collaboration.

And then she spent three years in what she calls the hardest stretch of her life.

We had this conversation with Anna on The Eversio Experience Podcast, and it went places neither of us expected. This is what stuck.

The Company That Was Built on Words

The premise of Love Powered Co. was specific. Anna found the work of subconscious reprogramming in 2010 through the teachings of Bob Proctor. She learned that the beliefs and patterns and automatic responses we carry as adults were mostly installed before the age of seven, before we could choose what to believe about ourselves or the world.

She became a mother. She realized that if she could reach children during that window, while the programming was being written, she could help shape what went in.

The company grew because the intention behind it was real. Anna is direct about this. Not just strategy, not just marketing. The frequency from which the thing was built mattered.

By the time the mindfulness industry had become mainstream, Love Powered Co. was already in schools and homes and on Indigo shelves. Anna and her co-founder had been early enough to feel the resistance and then ride the wave.

Why She Sold and What She Didn't Expect

"Never exit on a low," Anna says. "You have to exit on a high."

She had always known an exit was part of the plan. For her, the exit was never the ending. It was the proof that you built something worth wanting.

She sold in 2022, with the Jillian Harris collaboration freshly launched, the company's visibility at a peak, and the timing guided by what she describes as universal orchestration rather than personal logic.

What she was not prepared for was the identity piece.

"Who am I now without this previous identity? Can I feel safe? Can I feel grounded? Can I feel abundant without the title of co-founder, of CEO, of all those labels?"

She talks about worthiness. The specific kind of worthiness that gets tangled up with what you've built. The belief, often invisible, that you are worthy because of the company, the exit, the title, the stage appearances, the partnerships. And what gets exposed when those are gone.

Every founder she has spoken to who is consciously doing this work describes the same thing. Not the financial transition. The identity one. The grief of a self you worked very hard to become and then handed over.

The Six-Year-Old Running Your Decisions

Anna came to Canada from Poland at age six. She carries what she names as the immigrant paradigm of lack: survival, hard work, urgency, the constant low hum of not-enough underneath even the most abundant-looking life.

She was aware of this pattern from early in her personal development work. But she is clear that there is a difference between knowing something in your mind and truly embodying it at a different level of consciousness.

"The level that I truly embody it now is completely different," she says. "We are students for life."

This applies to everyone, regardless of origin story. We all have zero-to-seven programming. The child who had the most loving, resource-rich upbringing still absorbed patterns and beliefs before they had the capacity to evaluate them. The question is not whether you have this programming. The question is how much of your current decision-making it is still running.

Anna offers a specific question for this: are you making this decision from the six-year-old you, or from the now you who has done the work?

The distinction shows up in where urgency comes from. For Anna, the drive to have a Maya Pickleball prototype right now comes from the six-year-old who learned that stillness equals falling behind. The "now Anna" trusts that the timeline is being orchestrated. The work is noticing which one is speaking.

Healing Loop vs. Growth Devotion

Anna draws a clear line here that we want to highlight because we see it misunderstood often.

There is a version of personal development that becomes its own form of not-enoughness. The constant need for the next course, the next retreat, the next modality. The feeling that you are incomplete and this thing will complete you. That, she says, is rooted in the same lack that drives every other scarcity behavior.

"It's like, I need this in order to, or it's I choose to invest in this. The frequency of that decision is completely different."

The people who are genuinely growing are not doing the work from a place of brokenness. They are doing it from a place of wholeness that wants to go further. The distinction is the set point. Are you investing because you believe you deserve more expansion? Or because you believe you are not enough yet?

This is where the nervous system comes in. Your financial set point, your relationship set point, your worthiness set point: these are baseline frequencies. The decisions you make from those baselines produce predictable outcomes. Changing the set point changes the outcome.

Human Design and Why Some of Us Keep Starting Over

All three women on this episode are 4/6 generators in Human Design. Brandi raised this, and Anna immediately recognized why it explains so much.

The line four is the natural connector. The person who builds the room, makes the introductions, creates the network. Even after they leave the room, the connections remain.

The line six moves through three distinct phases of trial and error. In the first phase, roughly from birth to 30, you are meant to live, make choices, and gather data from them. In the second phase, roughly 30 to 50, you integrate what those experiences taught you. In the third phase, you arrive as the wise one: the mentor, the teacher, the person who has earned the wisdom because they actually lived it.

What makes this tricky is that the six wants to arrive early. Anna is 42. She says she has been fighting the timeline, wanting the next company now, wanting to already be where the line six gets in another decade.

Brandi just turned 50 and is stepping into that third phase. She spent 44 years being told she talked too much and is only now fully believing that her value is not connected to anyone else's capacity to hear her.

Desiree is in the middle of phase two, doing the integration work in real time.

Watching three women at different points of the same design move through their respective phases, together, in the same conversation, is one of the most remarkable things about this episode.

Conscious Parenting and the Permission You Give Your Kids

Anna threw her children's report cards straight in the garbage. Three years of them. She says she had zero reaction, which she considers evidence of genuine work done.

She was a high achiever. Early acceptance to the Ivey Business School. Her first job out of school was headquartered in Paris. She was told success meant grades, and she believed it, and she built her life around it. Then she watched that belief become available to put on her children, and chose not to.

Emotional intelligence, both Anna and Brandi agree, is the one course that would change everything if it were taught in schools. Not because academic learning doesn't matter, but because a child who knows how to recognize what they're feeling, who knows how to interrupt a pattern before it runs them, who knows that they are enough before they accomplish a single thing: that child has a different operating system from the start.

That is what Love Powered Co. was trying to give children. That is what Anna is modeling for her own kids now. The worth is already there. The cards just helped them remember it.

What to Take With You

The words you say out loud after "I am" are not passive. They are instructions. Your nervous system, your subconscious, the zero-to-seven operating system running underneath your conscious awareness, treats those words as truth and acts accordingly.

The grief after an exit, after a big life change, after becoming someone new, is real and it deserves to be named. It is not weakness. It is the cost of growth.

You are not broken. You are running programs that were written without your permission. The work is becoming aware of them, one reaction at a time.

Your worth is not in the title, the exit, the company, the grade, or the outcome. It is in the fact that you exist.